2K officially announced a new story for MyCareer Mode for NBA 2K20 - When the Lights Are Brightest.

 

When the Lights Are Brightest tells the story of modern players, Maverick Carter, CEO of SpringHill Entertainment and digital media company Uninterrupted, said: "From the pressure of dealing with fame, the demand inside and outside the stadium and the external influence, players face huge obstacles. SpringHill Entertainment has used the experience of working with James and other athletes to create a story that is real and worth a little snooping. Fans of the NBA 2K20 are amazed at the level of detail we have achieved in this movie. "
 
SpringHill Entertainment is focusing on the personal story of the protagonist, so this year's brilliant career mode players will experience more realistic and emotional stories. Players can experience the full version of When the Lights Are Brightest in the NBA 2K20 released globally on September 6, 2019.
 
This year's story is a story of a future NBA player named Che, eager to seek opportunities inside and outside the stadium. Content about the importance of tutors, how to deal with off-site pressures, and current social issues. In this game setting, the road to become a star is firmly in the hands of gamers.
 
“An entire film made entirely of video game scenes has never been done in this way before,” said Alfie Brody, Vice President of Global Marketing at NBA 2K. “We decided to partner with SpringHill Entertainment because as an athlete-led production company, they authentically understand basketball culture and created a totally unique cinematic experience that encapsulates the reality facing the game’s next prospects. What we were able to accomplish in this year’s MyCAREER mode is an example of what’s ‘NEXT’ in moviemaking and in gaming.”
 
This story's cast of stars, including Idris Elba and Rosario Dawson, and the NBA All-Stars from the past to the present. “The whole movie was completely made using the game scene, which was previously unheard of,” said Alfie Brody, vice president of global marketing for NBA 2K. “We decided to work with SpringHill Entertainment because it is an athlete-led production company that truly understands the basketball culture and has the ability to create a completely unique movie experience. This uniqueness is also a form of our future game. The concept of “next journey” is reflected in both movies and games, which is what we achieved in this year’s MyCareer.”